Advertising Translation

A well-planned campaign can lose its impetus and edge if it suffers from an insensitive translation process. As with marketing translation, advertising often requires more than a word-for-word translation. Ad campaigns are designed to place a brand front of mind as the product or service of choice. A badly translated campaign can be disastrous, making the brand a laughing stock, and placing it front of mind for all the wrong reasons. Contrary to popular belief, there is such a thing as bad publicity!

When we take on advertising translation projects, ToLocalise aims to be accurate yet adaptable. Whilst it is important to keep to the source text as much as possible, a degree of adaptability is necessary to ensure that the advertising power of the target market language is the same as in the source language. The aim is to create an effective campaign without losing any of its impact in translation.

Our expertise in advertising translation means that our clients are continuously satisfied, and come back for more.